Arch Soong

Hi, I'm Arch — a project manager, university lecturer, PhD candidate, and someone who loves solving efficiency problems. AssignArch grew out of years of the same thing happening: complex, messy problems with no clean answer kept landing on my desk, and I kept finding a way through. "Assign it to Arch" became a running joke, and eventually a brand.

I've spent 18+ years managing projects across industries — from quarries and startups to research labs and SaaS companies. Along the way, I noticed the same gap everywhere: project management education teaches frameworks and methods, but nobody trains the person who has to use them.

That gap is what I'm here to close.

So I focus on training the next generation of project managers — and I do it from several places at once:

My approach comes from a simple observation: efficiency isn't about doing things faster — it's about thinking in a way that suits how your brain actually works.

If something can be done in three steps, I need to know why we're doing it in seven. But real efficiency isn't shortcuts. Learning takes time. Walking the hard road pays off most in the long run. Real efficiency means seeing beyond what benefits you today.

That instinct led me to a philosophy: I organize instead of manage. I organize my thoughts before I can think straight. I organize tasks, schedules, information — and now I organize with AI. For knowledge, I reorganize — because reorganizing what you've already learned is how new understanding emerges.

Projects, information, teams, teaching — they all work better when they're organized. And when information is organized well enough, it guides people to get the work done on their own.